For artificial light, use a basic clamp light with a daylight-balanced bulb. Natural light is ideal, but artificial light can be used as a substitute if needed. This creates strong definition between the subject and the background so that your products don’t blend in and get lost. This will make the background a strong, true white color and bring the product more toward the grey side. The trick here is to focus more on lighting the background than the product itself. Lighting a white on white shot can be tricky because you want to avoid losing the product into the background. This will ensure that the background will be seamless with no hard lines or corners. I use a large white poster board that I can bend into a “C” shape. For this you can use a reflector, white foam board, or a large white piece of paper. First, you’ll need a large, even, white surface to use as your background. Setup is the most important step in the process. You can shoot white-on-white photographs in your own at-home studio-all you’ll need is a little bit of prep work, time, and patience. Shooting this way allows you to focus all attention on your product and avoid letting colors from your backdrop pull attention. White-on-white photography can seem daunting, but with the right lighting, camera settings, and editing tweaks, it can make for a truly stunning photograph.
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